Gated virtual tours: turn online views into leads

In today’s real estate market, you need to be able to both stand out from your competitors and attract high quality leads that are interested in your property listings. This is where Giraffe360’s latest feature comes into play; gated virtual tours.

What is a Gated Virtual Tour?

A gated virtual tour is an online partial viewing of a property, that then requires signup in order for the potential buyer to complete the tour. This method of viewing a property has a number of benefits for both you, the realtor, and your client who is wanting to sell their property.

Qualify your leads

By requiring potential buyers to sign up, you’re essentially pre-qualifying your leads. This means you can focus your efforts on those who are genuinely interested, saving you both time and money. Plus, gated virtual tours allow you to provide a more personalised experience for each potential buyer. This can lead to even better lead qualification and ultimately, higher conversion rates.

Create your own demand

By limiting to a property, you create your own demand. This gives potential buyers the feeling of urgency and exclusivity. In turn this makes people more likely to engage with your tours and properties. Gated virtual tours also allow you to elevate your brand by giving a more professional and premium experience. This can help place you in the realtor space as a luxury real estate agent.

Data driven insights

Gated virtual tours allow you to collect valuable information on the leads you generate. This could be everything from contact details, to property preferences, location, budget and much more. This data can then be used to create targeted marketing campaigns; this could be via emails, or you could even use this data to reach a wider audience on Meta with marketing permission. You can also use this data for following up on specific properties, which in turn could lead to faster sales.

Beyond listing portals

In addition to virtual tours on listing portals, you can also utilise gated virtual tours as they can work either separately or in tandem with virtual tours. Gated virtual tours with Giraffe360 are hosted on their own domains. This means the gated virtual tour is accessible through a link of its own, and you do not need to rely on listing solely portals such as Zillow in order to market your properties.

Having your gated virtual tours on their own domains also allows you to attach them to social media posts, your own blog posts and even ads you might run in Meta business manager, as well as utilising virtual tours on listing portals. This gives you more flexibility as to how you promote your listings.

Seller privacy

Gated virtual tours also give sellers a piece of mind as you can help them maintain a degree of privacy with regards to their property. Since you can list their property outside of listing portals, you have a degree of control over who can view the property. As the tour is gated, their property won’t be all over the internet for people to see and potentially find.

With Giraffe360, you can also use our advanced blurring features, this will allow you to blur anything within a property that the seller might not want in the tour. This can be anything from a photograph on a wall, or even a licence plate on a car.

All you need to know

Gated virtual tours are a useful tool to help realtors qualify leads and boost conversion rates. Gated virtual tours with Giraffe360 can:

• Pre qualify leads on signup
• Help you create your own demand by restricting property viewings
• Elevate your personal brand by providing a more premium experience
• Allow you to create a more personalised experience for each interested potential buyer
• Allow you to collect valuable data you can use to leverage more sales
• Allow you to market a property without reliance on listing portals
• Provide sellers with privacy while marketing their property

Learn more about how Giraffe360 can support your business with our new gated virtual tours feature that you can utilise to showcase your properties to potential buyers, and qualify leads. Build your plan today!