Cookie Notice

Last Updated: 29/08/2023

GIRAFFE360 LIMITED, registration number: 11274984, registered office address: 9th Floor 107 Cheapside, London, United Kingdom, EC2V 6DN, e-mail address: support@giraffe360.com (“we“, “our“, or “us“) is committed to protecting your privacy.

This Cookie Notice describes our use of cookies and similar technologies such as pixels and Local Storage Objects (LSOs) like HTML5 (together “cookies“) on our website, located at giraffe360.com (the “Website”) or when you enter Giraffe360 Virtual Tour located at https://tour.giraffe360.com/ or https://premium.giraffe360.com/ or other giraffe360 subdomains (the “Virtual Tour”).

For more information about the personal information we collect and process when you visit our Website or enter our Virtual Tours please see our Privacy Policy.

1. What are cookies and how do we use them? 

1.1      Cookies are small text files sent from a web server to your browser whenever you visit our Website or enter Virtual Tour. Cookies pose no risk to your device and can either be saved or rejected, depending on your browser settings and your choices.

1.2      Cookies can be divided into two main groups, such as first party cookies and third-party cookies. First party cookies come from us and send information only to us. Third-party cookies are placed by third parties on our site and send information to such third parties that recognize the relevant cookie. 

1.3      We use two types of cookies, depending on their purpose – necessary cookies and optional cookies. The necessary cookies are required to ensure that our Website and Virtual Tours operate properly and you may receive our service. They are mandatory and for this type of cookie, we are not collecting your consent. For optional cookies such as Performance, Preference, Functionality, Analytical and Advertising cookies we collect your consent at the pop-up window screen (Cookie Banner) when you first visit the Website or enter Virtual Tour.

2. What type of cookies do we use, for what purpose and for how long?

2.1      On our Website we use the following types of cookies: 

            (a) Strictly necessary cookies. These are first party cookies which allow us to save your cookie preferences.

            (b) Functionality cookies. These are first party cookies which allow us to increase the speed of our Website and provide you with faster browsing. 

            (c) Preference cookies. These are first party cookies which store your language  preferences from previous visits for simplified and more convenient use of our Website. 

            (d) Analytical (third party) cookies. These cookies allow us to recognise and count the number of visitors and to see how you move around our Website when you are using it. This helps us to improve the way our Website works, for example, by ensuring that you are finding what you are looking for easily. We use third party analytics tools such as Google Analytics, to help us measure traffic and usage trends and to understand more about the demographics of our users. You can learn more about Google’s practices at http://www.google.com/policies/privacy/partners, and view its currently available opt-out options at https://tools.google.com/dlpage/gaoptout.

            (e) Advertising (third party) cookies. We use Meta (previously known as Facebook) cookies for interest-based advertising to provide you with tailored advertisements of our services across Meta or other digital platforms powered by Meta. You can learn more about interest-based advertising in Section 5.

2.2      In our Virtual Tours, we use the following type of cookies: 

            (a) Strictly necessary cookies. These are first party cookies which allow us to save your cookie settings.

            (b) Analytical cookies. These are first party cookies which allow us to enable analytics functionality and provide our clients with information about tour traffic. This information includes such statistics as the total views of each tour, total views per device type, total views per channel type, total views per each site in which a tour is available and total views by each country. The Analytics tool does not provide information about specific visitors and their activity in the tour. 

            (c) Preference cookies. These are first party cookies which store your language  preferences from previous visits for simplified and more convenient use of our Virtual Tours. 

2.3      Please see the Annex for more information about the cookies we use.

3. How to manage cookie settings?

3.1      Cookie Banner on our Website. When you visit our Website, you are presented with a Cookie Banner where you can select your cookie preferences and enable or reject optional cookies (Performance, Functionality, Analytical and Advertising cookies). You may decide and consent to optional cookies by actively clicking on the button “Accept All”. At the same ease, you may also choose to reject some or all optional cookies under the section “Customise”. If you reject all optional cookies we will use only necessary cookies and optional cookies will be automatically rejected.

3.2      Cookie Banner in our Virtual Tours. When you enter our Virtual Tour located under giraffe360.com subdomains, you are presented with a Cookie Banner where you can select your cookie preferences and enable or reject optional cookies (Preference and Analytical cookies). You may decide and consent to optional cookies by actively clicking on the button “Accept All”. At the same ease, you may also choose to reject some or all optional cookies under the section “Customise”. If you reject all optional cookies we will use only necessary cookies and optional cookies will be automatically rejected.

3.3      Cookie Banner on third party sites. Our tours might be integrated into third-party websites. These sites can choose whether to use our analytical cookies or not. If they decide to use our cookies, they may ask for your consent. To find more information or to change your cookie preferences visit the site in question. To find more information on how you can integrate our tours without analytical cookies, please check our Virtual Tour Integration article in the Help Center. 

3.4      Consent withdrawal. You have the right to withdraw your consent at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal. Your consent is not required for the Necessary cookies. Please note that choices you make in Cookie Banners will be considered as your consent to the cookies and other similar technologies.

3.5      Cookie management panel. You can update your cookie preferences at the bottom of this Notice. For Virtual Tours, you can update your preferences by clicking on the information icon on the lower left side of the Virtual Tour. You can deselect the categories of cookies you no longer wish to use at any time. Please note that deleting or blocking cookies may not be effective for all types of tracking technologies, such as Local Storage Objects (LSOs) like HTML5.  

3.6      Browser settings. You can manage your cookies on a browser level. Most browsers will also allow you to control how cookies are used through your browser settings. Please note that if you choose to refuse all cookies you may not be able to use the full functionality of our Website. These settings will typically be found in the “options” or “preferences” menu of your browser. To understand these settings, the following links may be helpful, otherwise, you should use the “Help” option in your browser for more details.

Cookie settings in Firefox

Cookie settings in Chrome

Cookie settings in Safari web and iOS

Please, note that you can delete already accepted cookies at a browser level at any time. In such a way you can withdraw your already given consent at a browser level.

4. Tracking technologies used in our emails 

4.1      Our emails may contain tracking pixels that identify if and when you have opened an email that we have sent you, how many times you have read it and whether you have clicked on any links in that email. This helps us measure the effectiveness of our marketing email campaigns, make the emails we send to you more relevant to your interests and to understand if you have opened and read any important administrative emails we might send you.  

4.2      Most popular email clients will allow you to block these pixels by disabling certain external images in emails. You can do this through the settings on your email client – these generally give you the option of choosing whether emails will display “remote images”, “remote content” or “images” by default. 

4.3      Some browsers also give you the option of downloading and installing extensions that block pixels and other tracking technologies.

5. How do we use Interest Based Advertising on our Website?

5.1      We participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history and use of our Website. We may share, or we may permit third party online advertising networks, social media companies and other third party services to collect information about your use of our Website over time so that they may play or display ads of our products or services, on other websites, apps or services you may use (including Facebook), and on other devices you may use. 

5.2      Typically, but not always, this information is collected through cookies and similar tracking technologies. These third parties may collect mobile identifiers, such as the ID for Advertising for iOS (IDFA), Google Advertising ID, as well as your device’s IP address, information about other applications on your device, your location, information about your use of our Website and information about which adverts you have seen or clicked on.

5.3      We and our third party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research. 

5.4      We may also use certain forms of display advertising and other advanced features through Google Universal Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) [and third party cookies (such as the DoubleClick advertising cookie)] or other third party cookies together to inform, optimise, and display ads based on your past visits to our Website.  You may control your advertising preferences or opt out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by vising NAI’s online resources at http://www.networkadvertising.org/choices.    

5.5      We and our third party partners may also link your various devices so that content you see on one device can result in relevant advertising on another device. We do this by collecting information about each device you use when you use our Website. We may also work with third party partners who employ tracking technologies, or the application of statistical modelling tools, to determine if two or more devices are linked to a single user or household. We may share a common account identifier (such as user ID) with third party advertising partners to help recognise you across devices. We and our partners can use this cross-device linkage to serve interest-based advertising and other personalised content to you across your devices, to perform analytics and to measure the performance of our advertising campaigns. 

5.6      You may be able to limit the use of these identifiers for interest-based advertising on a particular device through the settings on your device by selecting “limit ad tracking” (iOS) or “opt out of interest-based ads” (Android). You may also be able to opt out of some, but not all, interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.     

5.7      To learn more about interest-based advertising and how you may be able to opt out of some of this advertising, you may wish to visit:

            (a) the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org/choices;

            (b) the DAA’s resources at www.aboutads.info/choices; and/or 

            (c) Your Online Choices at www.youronlinechoices.eu.  

5.8      Please note that opting out of receiving interest-based advertising through the NAI’s and DAA’s or Your Online Choices online resources will only opt you out from receiving interest-based ads on that specific browser or device, but you may still receive interest-based ads on your other devices. You would need to perform the opt out on each browser or device you use. 

5.9      Some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or devices, or use another operating system, you will need to opt out again. 

5.10      Please note that opting out of interest-based advertising does not mean you will no longer see advertising on your device – it just means that adverts may no longer be tailored to your interests.

6. Changes to this Notice

We may update this Cookie Notice from time to time and so you should review this page periodically. When we change this Cookie Notice in a material way, we will update the “last updated” date at the start of this Cookie Notice. Changes to this Cookie Notice are effective when they are posted on this page.