Last Updated: 24 August 2020


1.1 Giraffe360 Limited (“we”, “our”, or “us”) is committed to protecting your privacy. This Cookie Notice describes our use of cookies and similar technologies such as pixels and Local Storage Objects (LSOs) like HTML5 (together “cookies”) on our website, located at and any subdomains of that website (our “Website”). For more information about the personal information we collect and process when you visit our Website or use our products or services please see our Privacy Policy.

1.2 Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to monitor and analyse how you use and interact with our Website so that we can continue to improve our Website. It also helps us and our advertising partners to determine products and services that may be of interest to you, in order to serve you targeted advertisements.

1.3 Cookies are pieces of code that allow for personalisation of our website experience by saving your information such as user ID and other preferences. A cookie is a small data file that we transfer to your computer’s hard disk for record-keeping purposes.

1.4 We use the following types of cookies:

(a) Strictly necessary cookies. These are cookies that are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site.

(b) Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily. We may use third party analytics tools such as Google Analytics, to help us measure traffic and usage trends and to understand more about the demographics of our users. You can learn more about Google’s practices at , and view its currently available opt-out options at

(c) Third party cookies. Please be aware that advertisers and other third parties may use their own cookies tags when you click on an advertisement or link on our Website. These third parties are responsible for setting out their own cookie and privacy policies.

1.5 Please see the Annex for more information about the cookies we use on the Website.


2.1 We will only place any non-essential cookies on your device if you have given us your consent to do so. You can update your cookie preferences by clicking on the ‘Cookies’ link at the bottom of our Websites and de-selecting the categories of cookies you no longer wish to use.

2.2 Most browsers will also allow you to control how cookies are used through your browser settings. Please note that if you choose to refuse all cookies you may not be able to use the full functionality of our Website. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the “Help” option in your browser for more details.

2.3 If you would like to find out more about cookies and other similar technologies, please visit or the Network Advertising Initiative’s online sources at We and our third party partners may also use cookies and tracking technologies for advertising purposes. For more information about tracking technologies, please see Section 3 below.

2.4 Please note that deleting or blocking cookies may not be effective for all types of tracking technologies, such as Local Storage Objects (LSOs) like HTML5.]


3.1 Our emails may contain tracking pixels that identify if and when you have opened an email that we have sent you, how many times you have read it and whether you have clicked on any links in that email. This helps us measure the effectiveness of our marketing email campaigns, make the emails we send to you more relevant to your interests and to understand if you have opened and read any important administrative emails we might send you.

3.2 Most popular email clients will allow you to block these pixels by disabling certain external images in emails. You can do this through the settings on your email client – these generally give you the option of choosing whether emails will display “remote images”, “remote content” or “images” by default.

3.3 Some browsers also give you the option of downloading and installing extensions that block pixels and other tracking technologies.


4.1 We participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history and use of our Website. We may share, or we may permit third party online advertising networks, social media companies and other third party services to collect information about your use of our Website over time so that they may play or display ads of our products or services, on other websites, apps or services you may use (including Facebook), and on other devices you may use.

4.2 Typically, but not always, this information is collected through cookies and similar tracking technologies. These third parties may collect mobile identifiers, such as the ID for Advertising for iOS (IDFA), Google Advertising ID, as well as your device’s IP address, information about other applications on your device, your location, information about your use of our Website and information about which adverts you have seen or clicked on.

4.3 We and our third party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.

4.4 We may also use certain forms of display advertising and other advanced features through Google Universal Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) [and third party cookies (such as the DoubleClick advertising cookie)] or other third party cookies together to inform, optimise, and display ads based on your past visits to our Website. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at or by vising NAI’s online resources at

4.5 We and our third party partners may also link your various devices so that content you see on one device can result in relevant advertising on another device. We do this by collecting information about each device you use when you use our Website. We may also work with third party partners who employ tracking technologies, or the application of statistical modelling tools, to determine if two or more devices are linked to a single user or household. We may share a common account identifier (such as user ID) with third party advertising partners to help recognise you across devices. We and our partners can use this cross-device linkage to serve interest-based advertising and other personalised content to you across your devices, to perform analytics and to measure the performance of our advertising campaigns.

4.6 You may be able to limit the use of these identifiers for interest-based advertising on a particular device through the settings on your device by selecting “limit ad tracking” (iOS) or “opt out of interest based ads” (Android). You may also be able to opt-out of some, but not all, interest-based ads served by mobile ad networks by visiting and downloading the mobile AppChoices app.

4.7 To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit:

(a) the Network Advertising Initiative’s online resources, at;

(b) the DAA’s resources at; and/or

(c) Your Online Choices at

4.8 Please note that opting-out of receiving interest-based advertising through the NAI’s and DAA’s or Your Online Choices online resources will only opt you out from receiving interest-based ads on that specific browser or device, but you may still receive interest-based ads on your other devices. You would need to perform the opt-out on each browser or device you use.

4.9 Some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or devices, or use another operating system, you will need to opt-out again.

4.10 Please note that opting out of interest-based advertising does not mean you will no longer see advertising on your device – it just means that adverts may no longer be tailored to your interests.


We may update this Cookie Notice from time to time and so you should review this page periodically. When we change this Cookie Notice in a material way, we will update the “last updated” date at the start of this Cookie Notice. Changes to this Cookie Notice are effective when they are posted on this page.


  • Please contact if you have any questions, comments and requests regarding this Cookie Notice.


If you would like to amend your cookie preferences, please click here



Cookie Name Type of
When is the
cookie set?
How long does the
cookie stay on my
Purposes / Additional information
GPS Analytical/Performance First visit to Website 30 minutes This cookie is set by YouTube and registers a unique ID for tracking users based on their geographical location.
_ga Analytical/Performance First visit to Website 2 years These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. You can learn more about Google’s practices at and view its currently available opt-out options at
_gid Analytical/Performance First visit to Website 1 day
_gat Analytical/Performance First visit to Website 1 minute
_gat_UA-50454236-4 Analytical/Performance First visit to Website 1 minute
_fbp Third Party First visit to Website 2 months These cookies are set by Facebook to provide you with more relevant advertisements across Facebook or other digital platforms powered by Facebook advertising after visiting this website.
fr Third Party First visit to Website 2 months
sid Strictly Necessary First visit to Website 20 years This cookie allows us to implement our chatbot and analytics functionality in our Content Management System (“CMS”).
sessionid Strictly Necessary When users login to our CMS Only for the session This cookie allows users to login securely to our CMS.
ccid Strictly Necessary First visit to Website 3 years This cookie stores your privacy preferences
csrftoken Strictly Necessary When users login to our CMS Only for the session This cookie is designed to help protect a site against at particular type of software attack on web forms.
intercom-session-rhawrz75 Strictly Necessary First visit to our CMS 1 week This cookie is used by Intercom messenger so we can keep track of sessions and remember logins and conversations.
_hjid Analytical/ Performance First visit to our CMS 1 week These cookies are used by a website analytics service called Hotjar. They are set to record user behaviour on site – for support and usability testing purposes when we launch new features and functions. For more information about the Hotjar cookies please see
_hjIncludedInSample Analytical/ Performance First visit to our CMS Only for the session