Cookie Notice

Last Updated: May 26, 2025

1. Data controller

1.1 GIRAFFE360 LIMITED, registration number: 11274984, registered office address: 9th Floor 107 Cheapside, London, United Kingdom, EC2V 6DN, e-mail address: support@giraffe360.com (“we”, “our”, or “us”) is committed to protecting your privacy.

1.2 This Cookie Notice describes our use of cookies and similar technologies such as pixels and Local Storage Objects (LSOs) like HTML5 (together “cookies”) when you access any of the following, collectively referred to herein as the “Giraffe360 Platforms”:

(a) our website, located at giraffe360.com (the “Website”) or

(b) Giraffe360 Virtual Tour located at https://tour.giraffe360.com/ or https://premium.giraffe360.com/ or other giraffe360 subdomains (the “Virtual Tour”), or

1.3 For more information about the personal information we collect and process when you visit our Website, Virtual Tours or Property Website please see our Privacy Policy.

2. What are cookies and how do we use them?

2.1 Cookies are small text files sent from a web server to your browser whenever you visit Giraffe360 Platforms. Cookies pose no risk to your device and can either be saved or rejected, depending on your browser settings and your choices.

2.2 Cookies can be divided into two main groups, such as first party cookies and third-party cookies. First party cookies come from us and send information only to us. Third-party cookies are placed by third parties on our site and send information to such third parties that recognize the relevant cookie.

2.3 We use two types of cookies, depending on their purpose – necessary cookies and optional cookies. The necessary cookies are required to ensure that Giraffe360 Platforms operate properly and you may receive our service. They are mandatory and for this type of cookie we are not collecting your consent. For optional cookies such as Preference, Functionality, Analytical and Advertising cookies we collect your consent at the pop-up window screen (Cookie Banner) when you first visit Giraffe360 Platforms.

3. What type of cookies do we use, for what purpose and for how long?

3.1 On our Website we use the following types of cookies:

(a) Strictly Necessary cookies. These are first party cookies which allow us to save your cookie preferences.

(b) Functionality cookies. These are first party cookies which allow us to increase the speed of our Website and provide you with faster browsing.

(c) Preference cookies. These are first party cookies which store your language preferences from previous visits for simplified and more convenient use of our Website.

(d) Analytical (third party) cookies. These cookies allow us to recognise and count the number of visitors and to see how you move around our Website when you are using it. This helps us to improve the way our Website works, for example, by ensuring that you are finding what you are looking for easily. We use third party analytics tools such as Google Analytics, to help us measure traffic and usage trends and to understand more about the demographics of our users. You can learn more about Google’s practices at their Privacy Policy, and view its currently available opt-out options.

(e) Advertising (third party) cookies. We use Meta (previously known as Facebook) cookies for interest-based advertising to provide you with tailored advertisements of our services across Meta or other digital platforms powered by Meta. You can learn more about interest-based advertising in Section 5.

3.2 In our Virtual Tours, we use the following type of cookies:

(a) Strictly necessary cookies. These are first party cookies which allow us to save your cookie settings.

(b) Analytical cookies. These are first party cookies which allow us to enable analytics functionality and provide our clients with information about tour traffic.This information includes such statistics as the total views of each tour, total views per device type, total views per channel type, total views per each site in which a tour is available and total views by each country. The Analytics tool does not provide information about specific visitors and their activity in the tour.

(c) Preference cookies. These are first party cookies which store your language preferences from previous visits for simplified and more convenient use of our Virtual Tours.

3.3 In our Property Website page, we use the following type of cookies:

(a) Strictly Necessary cookies. These are first party cookies which allow us to save your cookie preferences.

(b) Preference cookies. These cookies (both first party and third party) enable us to store your language and other settings for a more convenient experience on the Property Website.

(c) Analytical cookies. These are third party cookies set by Hotjar, Mixpanel and Google Analytics. Hotjar cookies are used to record user behavior on the Property Website page for support and usability testing purposes, particularly when we launch new features or functions. You can find more information about Hotjar’s privacy practices in their Privacy Policy. Mixpanel cookies are also used to record user behavior on the site for similar purposes. You can find more information about Mixpanel’s privacy practices in their Privacy Policy. Google Analytics cookies help us understand how visitors use our website by collecting anonymous information about traffic, user interactions, and performance. This data helps us improve site functionality and user experience. You can learn more about Google’s practices at their Privacy Policy, and view its currently available opt-out options.

3.4 Please see the annex for more information about the cookies we use.

4. How to manage cookie settings?

4.1 Cookie Banners on Giraffe360 Platforms. When you visit Giraffe360 Platforms, you are presented with a Cookie Banner where you can select your cookie preferences and enable or reject optional cookies (Preference, Functionality, Analytical and/or Advertising cookies). You can give consent to all optional cookies by clicking the “Accept All” button. Similarly, you can reject all optional cookies by selecting “Reject All”. You may also customize your preferences under “Customise” and choose to accept only certain Optional cookies. If you choose to reject all Optional cookies, only Strictly Necessary cookies will be used.

4.2 Cookie Banner on third party sites. Our tours might be integrated into third-party websites. These sites can choose whether to use our analytical cookies or not. If they decide to use our cookies, they may ask for your consent. To find more information or to change your cookie preferences visit the site in question. To find more information on how you can integrate our tours without analytical cookies, please check our Virtual Tour Integration article in the Help Center.

4.3 Consent withdrawal. You have the right to withdraw your consent at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal. Your consent is not required for the Necessary cookies. Please note that choices you make in Cookie Banners will be considered as your consent to the cookies and other similar technologies.

4.4 You can update your cookie preferences at the bottom of this Notice. For Virtual Tours, you can update your preferences by clicking on the information icon on the lower left side of the Virtual Tour. For the Property Website you can update your preferences by clicking on the “Cookies” button at the bottom of the Property Website. You can deselect the categories of cookies you no longer wish to use at any time. Please note that deleting or blocking cookies may not be effective for all types of tracking technologies, such as Local Storage Objects (LSOs) like HTML5.

4.5 Browser settings. You can manage your cookies on a browser level. Most browsers will also allow you to control how cookies are used through your browser settings. Please note that if you choose to refuse all cookies you may not be able to use the full functionality of Giraffe360 Platforms. These settings will typically be found in the “options” or “preferences” menu of your browser. To understand these settings, the following links may be helpful, otherwise, you should use the “Help” option in your browser for more details.

Cookie settings in Firefox

Cookie settings in Chrome

Cookie settings in Safari web and iOS

Please note that you can delete already accepted cookies at a browser level at any time. In such a way you can withdraw your already given consent at a browser level.

5. Tracking technologies used in our emails

5.1 Our emails may contain tracking pixels that identify if and when you have opened an email that we have sent you, how many times you have read it and whether you have clicked on any links in that email. This helps us measure the effectiveness of our marketing email campaigns, make the emails we send to you more relevant to your interests and to understand if you have opened and read any important administrative emails we might send you.

5.2 Most popular email clients will allow you to block these pixels by disabling certain external images in emails. You can do this through the settings on your email client – these generally give you the option of choosing whether emails will display “remote images”, “remote content” or “images” by default.

5.3 Some browsers also give you the option of downloading and installing extensions that block pixels and other tracking technologies.

6. How do we use Interest Based Advertising on our Website?

6.1 We participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history and use of our Website. We may share, or we may permit third party online advertising networks, social media companies and other third party services to collect information about your use of our Website over time so that they may play or display ads of our products or services, on other websites, apps or services you may use (including Facebook), and on other devices you may use.

6.2 Typically, but not always, this information is collected through cookies and similar tracking technologies. These third parties may collect mobile identifiers, such as the ID for Advertising for iOS (IDFA), Google Advertising ID, as well as your device’s IP address, information about other applications on your device, your location, information about your use of our Website and information about which adverts you have seen or clicked on.

6.3 We and our third party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.

6.4 We may also use certain forms of display advertising and other advanced features through Google Universal Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) [and third party cookies (such as the DoubleClick advertising cookie)] or other third party cookies together to inform, optimise, and display ads based on your past visits to our Website. You may control your advertising preferences or opt out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by visiting NAI’s online resources at http://www.networkadvertising.org/choices.

6.5 We and our third party partners may also link your various devices so that content you see on one device can result in relevant advertising on another device. We do this by collecting information about each device you use when you use our Website. We may also work with third party partners who employ tracking technologies, or the application of statistical modelling tools, to determine if two or more devices are linked to a single user or household. We may share a common account identifier (such as user ID) with third party advertising partners to help recognise you across devices. We and our partners can use this cross-device linkage to serve interest-based advertising and other personalised content to you across your devices, to perform analytics and to measure the performance of our advertising campaigns.

6.6 You may be able to limit the use of these identifiers for interest-based advertising on a particular device through the settings on your device by selecting “limit ad tracking” (iOS) or “opt out of interest-based ads” (Android). You may also be able to opt out of some, but not all, interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.

6.7 To learn more about interest-based advertising and how you may be able to opt out of some of this advertising, you may wish to visit:

(a) the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org/choices;

(b) the DAA’s resources at www.aboutads.info/choices; and/or

6.8 Please note that opting out of receiving interest-based advertising through the NAI’s and DAA’s or Your Online Choices online resources will only opt you out from receiving interest-based ads on that specific browser or device, but you may still receive interest-based ads on your other devices. You would need to perform the opt out on each browser or device you use.

6.9 Some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or devices, or use another operating system, you will need to opt out again.

6.10 Please note that opting out of interest-based advertising does not mean you will no longer see advertising on your device – it just means that adverts may no longer be tailored to your interests.

7. Changes to this Notice

We may update this Cookie Notice from time to time and so you should review this page periodically. When we change this Cookie Notice in a material way, we will update the “last updated” date at the top of this Cookie Notice. Changes to this Cookie Notice are effective when they are posted on this page.

ANNEX – COOKIES

Cookies used on this Website:

Cookie Name	Type of cookie	When is the cookie set?	How long does the cookie stay on my device?	Purposes / Additional information
_gdpr-pop-up	Strictly Necessary	First visit to Website	365 days	These cookies allow us to save your cookie preferences.
_pys	Functionality	First visit to Website	90 days	These cookies ensure that the Website is working at optimal speed.
_ga	Analytical (third party)	First visit to Website	2 years	These third-party cookies allow us to collect information about how visitors use our Website. We use the information to compile reports and to help us improve the Website. You can learn more about Google’s practices at http://www.google.com/policies/privacy/partners and view its currently available opt-out options at https://tools.google.com/dlpage/gaoptout.
_gid	Analytical (third party)	First visit to Website	1 day
_gat	Analytical (third party)	First visit to Website	1 minute
_gat_UA-50454236-4	Analytical (third party)	First visit to Website	1 minute
_fbp	Advertising (third party)	First visit to Website	2 months	These cookies are set by Meta (previously known as Facebook) to provide you with more relevant advertisements across Meta or other digital platforms powered by Meta advertising after visiting the Website.
fr	Advertising (third party)	First visit to Website	2 months
_pml	Preference	First visit to Website	90 days	This cookie stores the user’s language preference settings.

Cookies used in our Virtual Tours

Cookie Name	Type of cookie	When is the cookie set?	How long does the cookie stay on my device?	Purposes / Additional information
vtconsentid	Strictly Necessary	First visit to Virtual Tour	20 years	These cookies allow us to save your cookie preferences. It is set when you enter the Virtual Tour under our subdomain and submit your cookie preferences.
sid	Analytical	First visit to Virtual Tour	20 years	These cookies may be enabled by our clients and with your consent allows us to collect statistics about the Virtual Tour traffic. These cookies are set after you provide your consent when entering the Virtual Tour.
g360lang	Preferences	First visit to virtual tour	20 years	These cookies allow us to store your selected language preferences for multilingual Virtual Tours.

Cookies used on the Property Website page

All cookies listed below are set during your first visit to the Property Website page – after the teaser video – based on the cookie preferences you select.

Cookie Name	Type of cookie	How long does the cookie stay on my device?	Purposes / Additional information
ps_consentid	Strictly Necessary	20 years	This cookie allows us to save your cookie preferences. It is set when you enter the Property website under our subdomain and submit your cookie preferences.
sid	Analytical	20 years	This cookie may be enabled by our clients and with your consent allows us to collect statistics about the Property website traffic. These cookies are set after you provide your consent when entering the Property website.
g360lang	Preferences	20 years	This cookie allows us to store your selected language preferences for multilingual Property websites.
_hjMinimizedPolls	Preferences (Third party – Hotjar)	1 year	Remember if a user has minimized a poll widget, so it remains minimized on subsequent visits.
_hjid	Analytical (third party – Hotjar)	1 year	This cookie is set when a user first lands on a page with the Hotjar script. Persists a unique Hotjar user ID for that site, enabling user behavior to be attributed to the same user ID.
_hjIncludedInSample	Analytical (third party – Hotjar)	Until the end of the session	Determines if a visitor is included in the sample used to generate Hotjar analytics reports (e.g., heatmaps, funnels).
_hjAbsoluteSessionInProgress	Analytical (third party – Hotjar)	30 minutes	Detects the first pageview session of a user. Used for session analytics and tracking.
_hjCachedUserAttributes	Analytical (third party – Hotjar)	Until the end of the session	Stores user attributes sent through the Hotjar Identify API, especially when the user is not in the sample; used if the user interacts with feedback tools.
_hjFirstSeen	Analytical (third party – Hotjar)	Until the end of the session	Identifies the first session of a new user, used to distinguish new users from returning ones.
_hjIncludedInSessionSample	Analytical (third party – Hotjar)	30 minutes	Indicates if a user is included in the sample defined by site’s daily session limit for Hotjar analytics.
_hjIncludedInPageviewSample	Analytical (third party – Hotjar)	30 minutes	Indicates if a user is included in the sample defined by site’s pageview limit for Hotjar analytics.
hjSession<session_id>	Analytical (third party – Hotjar)	30 minutes	Holds current session data for Hotjar, ensuring subsequent requests in the session are attributed to the same session.
_hjUserAttributesHash	Analytical (third party – Hotjar)	Until the end of the session	Stores a hash of all user attributes to check if any changes have occurred since the last visit.
hjSessionUser<user_id>	Analytical (third party – Hotjar)	1 year	Sets a unique user ID for Hotjar, used to persist the user ID across sessions and attribute behavior to the same user.
_hjHasCachedUserAttributes	Analytical (third party – Hotjar)	Until the end of the session	Indicates whether user attributes are stored in local storage for Hotjar, for use when not in the sample.
_hjUserAttributes	Analytical (third party – Hotjar)	Until the end of the session	Stores user attributes sent through the Hotjar Identify API, used for analytics and feedback tools.
hjViewportId	Analytical (third party – Hotjar)	Until the end of the session	Stores information about the user’s viewport (browser window size) for Hotjar session recordings.
hjActiveViewportIds	Analytical (third party – Hotjar)	Until the end of the session	Stores active viewport IDs for Hotjar, helping track changes in viewport during a session.
mp_<userid>_mixpanel	Analytical (third party – Mixpanel)	1 year	This cookie is set to record user behaviour on site for support and usability testing purposes when we launch new features and functions. This cookie sets an unique user identifier, tracks user behavior across sessions, and persists “super properties” for analytics purposes.
_ga	Analytical (third party – Google Analytics)	2 years	This cookie is used to distinguish users and sessions. It contains a randomly generated User ID to identify unique visitors.
_ga_[container-id]	Analytical (third party – Google Analytics)	2 years	This cookie is used to persist session state. It contains session information and campaign data.
_gid	Analytical (third party – Google Analytics)	24 hours	This cookie is used to distinguish users. It stores and updates a unique value for each page visited.
_gat	Analytical (third party – Google Analytics)	1 minute	Used to throttle request rate and limit data collection. Prevents too many requests being sent to Google Analytics servers.

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